OUR STORY

Music promotion changed. The shortcuts are gone.

Streaming platforms now catch and penalize fake streams. Real, targeted advertising is the safe way to grow, but doing it properly yourself is close to a full-time job. That's where we come in.

Running your own campaign

0 of 6 handled

  1. Set up ad accounts on Spotify and MetaYour job
  2. Research who your listeners really areYour job
  3. Make ads in every format and sizeYour job
  4. Get every ad through platform approvalYour job
  5. Manage budgets and targeting every dayYour job
  6. Turn the results into a report you can readYour job

Where it started

One question.
Twelve years in the making.

  1. 2014

    A small studio in Stockholm.

    A group of friends kept finding brilliant songs on SoundCloud with almost no plays. One question stuck: why do so many great artists never get heard?

    Stockholm, Sweden · 59.33° N, 18.07° E

  2. 2019

    Cammo Network.

    We turned it into a company, running promotion campaigns for independent artists, labels and managers full time.

  3. 2024

    The rules changed.

    Spotify began fining distributors for artificial streams. Shortcuts that once looked harmless started putting whole catalogs at risk, and real, compliant promotion became the only way forward.

  4. 2026

    Cammo Ads.

    We built Cammo Ads around the method that's both safe and effective: targeted paid advertising, run for you by people who've done it for years.

Why we exist

Labels have whole marketing teams for this. Independent artists usually have themselves. Now you have us.

Label-level support, no label needed.

The kind of campaign planning, creative and management labels give their artists, available to any independent artist.

Safe by design.

Only real advertising on official platforms. Nothing that could put your catalog at risk.

Clear from start to finish.

See your targeting and price before you pay, and get your own report page when the campaign is done.

What we do, and what we don’t

We do.

  • Targeted ads on Spotify, Instagram and Facebook
  • Audience research based on comparable artists
  • All ad creative, made by our team
  • A dedicated report page for every order

We don’t.

  • Bots or stream farms
  • Paid playlist placements
  • Shortcuts that put your catalog at risk
  • Guarantees we can't honestly make

By the numbers

Founded

2014

Based in

Stockholm, Sweden

Cammo Ads is run by Cammo Network AB, Stockholm, Sweden.

Your music deserves a real campaign. Even without a label.