Meta Ads
Put your release in front of the right scroll.
Stunning image, video and audio ads on Instagram and Facebook that showcase your music and drive discovery straight to Spotify.
Up to 20+ creatives, built and tested
Our team builds up to 20+ combinations of visuals, copy, hooks and formats from your Spotify link - larger campaigns get more, smaller ones fewer - then tests them to see what fits your release.
Discovery at real scale
Meta's targeting isn't as sharp as Spotify's, but that's the trade for reach: Reels, stories and feed placements put your music in front of a much larger audience, including people with Spotify Premium who are interested in your sound.
Precise enough to matter
Comparable artists, interests, countries and cities still narrow the audience to the people most likely to press play and follow you on Spotify.
Clear reporting
A dedicated reporting page for your campaign: impressions, reach, link clicks, CTR, streams, listeners and average streams per new listener, updated after the campaign finishes.
The flow
How a Meta campaign is built
Your song
Audience analysis
Targeting
Creative creation
Ad campaign
Spotify listeners
Streams & audience growth
Reporting
FAQ
Meta Ads questions
Explore the wider strategy in our Spotify promotion guide for independent artists.