Blog

Notes for independent artists.

One in-depth article a month on releasing, promoting and measuring your music - written to be useful whether or not you ever run an ad.

• Meta Ads · October 30, 2026 · 5 min read

  The Artist's Guide to High-Converting Meta Ads for Spotify

  Learn how to design and test high-converting video ads for Spotify growth, focusing on creative structure, data-driven testing, and technical specs.

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• Data & measurement · September 29, 2026 · 4 min read

  Beyond the Hype: How to Read Spotify Data for Real Artist Growth

  Understand the difference between active and algorithmic listeners to build a sustainable career. Learn how to audit your Spotify for Artists dashboard to identify real fan growth.

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